Why Travel to Georgia? Motivations, Experiences, and Country’s Image Perceptions of Wine Tourists

IF 1.6 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2022-10-06 DOI:10.3390/tourhosp3040052

Sophie Ghvanidze, Linda Bitsch, Alvaro Elze, J. Hanf, Soo K. Kang

引用次数: 0

Abstract

This study examined the wine tourists’ perceptions of the country’s image and the motivations and expectations of experiences in Georgia as a wine tourism destination. A survey of tourists in the most important wine region—Kakheti—resulted in 227 usable questionnaires. Using factor analyses, four dimensions were assigned to the country’s hedonic and aesthetic related image. Based on the experience economy of Pine and Gilmore, two motivational and three experiential factors were identified. Implications for the country’s branding strategy and managing the wine tourist’s experience in Georgia are discussed.

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为什么要去格鲁吉亚旅行?葡萄酒游客的动机、体验与国家形象感知

本研究考察了葡萄酒游客对格鲁吉亚国家形象的看法，以及格鲁吉亚作为葡萄酒旅游目的地的动机和期望。一项针对最重要的葡萄酒产区——卡赫蒂(kakheti)的游客的调查得出了227份可用的问卷。通过因子分析，将四个维度分配给国家的享乐和美学相关形象。基于Pine和Gilmore的体验经济理论，我们确定了两个动机因素和三个体验因素。对国家的品牌战略和管理葡萄酒游客在格鲁吉亚的经验的影响进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.