Sustainable Business Communication Management – are Negative Messages to be Avoided or just Communicated Properly?

Abstract

Implementation of organizational communication, and education on managing communication processes and their correlation to business success are central to sustainable business management. In this regards, negative messages as part of business communication may have poor outcomes and it is widely and wrongly considered that they should be avoided. However, negative messages are an essential element of every business organization, they cannot be avoided and are of high importance for leading sustainable management. This is why an educated and thoughtful approach to communication is required. The main goal of this article is to determine the notion of negative messages, as well as to present the extent of negative messages in the everyday communication of an organization, and emphasize the importance of acquiring skills necessary for a direct and indirect approach to the communication process.