Communicating an Outbreak: The Visual Genres of Zika Virus Reports

Abstract

This article examines visuals used in the reporting of the 2015-2016 Zika virus outbreak in order to explore the use of different image forms and genres in communicating health information to distinct audiences. By tracing an informational report through several publication types, the use of different image forms and rhetorical genres are observed, as is the robustness and flexibility of these categorizations.