Carsten Erfgen, H. Sattler, Isabel Victoria Villeda
{"title":"Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions","authors":"Carsten Erfgen, H. Sattler, Isabel Victoria Villeda","doi":"10.1007/S41464-016-0001-Z","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43001,"journal":{"name":"SCHMALENBACH BUSINESS REVIEW","volume":"40 1","pages":"49-67"},"PeriodicalIF":2.2000,"publicationDate":"2016-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SCHMALENBACH BUSINESS REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/S41464-016-0001-Z","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}