A Flexible Two-Dimensional Warranty in Optimizing the Dealer and Customer Satisfaction

IF 0.9 Q3 ENGINEERING, MULTIDISCIPLINARY
A. Salmasnia, Ali Doroudi, Fatemeh Kohan
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引用次数: 0

Abstract

Nowadays, in competitive market, in order to increase confidence in the quality of products, dealers set a warranty for selling them. This issue seems to have a tremendous effect on attracting more customers, especially when it comes to purchasing second-hand products. In this regard, this paper tends to present a two-dimensional warranty policy for second-hand products containing age and usage in two cases, L-shaped and Rectangular. Since maximizing customer repurchase probability is directly linked with dealer’s profit as well as minimizing costs, dealers ought to consider customer satisfaction. In fact, customer satisfaction depends on warranty length and the expected numbers of failures in the post-warranty period. To demonstrate the characteristics of the model, two comparative studies are conducted to present the effect of bi-objective function on warranty models. Finally, in order to extend insights into the matter, a sensitivity analysis is carried out on the varying parameters.
优化经销商和客户满意度的柔性二维保修
如今,在竞争激烈的市场中,经销商为了增加对产品质量的信心,对销售产品制定了保修。这个问题似乎对吸引更多的顾客有巨大的影响,尤其是在购买二手产品的时候。因此,本文倾向于在l型和矩形两种情况下,对二手产品提出包含使用年限和使用情况的二维保修政策。由于客户再购买概率的最大化直接关系到经销商的利润和成本的最小化,经销商应该考虑客户满意度。事实上,客户满意度取决于保修期长短和保修期后预期的故障数量。为了证明模型的特点,我们进行了两项比较研究,以展示双目标函数对保修模型的影响。最后,为了深入了解问题,对不同参数进行了敏感性分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.70
自引率
25.00%
发文量
26
期刊介绍: IJRQSE is a refereed journal focusing on both the theoretical and practical aspects of reliability, quality, and safety in engineering. The journal is intended to cover a broad spectrum of issues in manufacturing, computing, software, aerospace, control, nuclear systems, power systems, communication systems, and electronics. Papers are sought in the theoretical domain as well as in such practical fields as industry and laboratory research. The journal is published quarterly, March, June, September and December. It is intended to bridge the gap between the theoretical experts and practitioners in the academic, scientific, government, and business communities.
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