Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

April J. Spivack
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Abstract

Pat Flynn Will it Fly? How to Test Your Next Business Idea so You Don't Waste Your Time and Money Flynn Industries, LLC (2016) $15.25 (paperback), 335 pagesWILL IT FLY? HOW TO Test Your Next Business Idea so You Don't Waste Your Time and Money, is an intriguing paperback "think" book for aspiring entrepreneurs. This book is widely accessible, using common language, rather than terminology familiar to business or entrepreneurship students, graduates, or researchers. The practical hands-on approach provides a manageable to-do list for the reader to vet their business idea(s) before making a substantial investment in a full business launch, whether via time or money. The author, Pat Flynn, is the founder of Smart Passive Income, a website devoted to assisting others in building successful internet-based businesses. His work has been featured in Forbes and the New York Times. Additional information on the author can be found at http://smartpassiveincome.com/about.Organizationally, the book features 19 chapters organized into five parts. It also comes with an invitation to access the free online companion course, which is a series of short videos and supplementary content to complement the chapters of the book. The font size, line spacing, and use of screen shot images of websites or software programs, propel the reader quickly through the book and make it an easy read. However, it is not likely that the read will go as quickly as the espoused 3½ hours mentioned in the Foreword for most readers, especially if the time to complete the series of "tests" is included in the time commitment calculation.The author uses flight analogies to guide the content of the book and engages the reader early on with a personal anecdote of teaching his son how to make a paper airplane. Similar to the endeavor of building a flight-worthy paper airplane, the author explains the process of testing one's business idea(s) preflight. In that vein, the author subjects the reader to a series of "tests," which actually are not tests, in terms of comprehension, but instead are thought activities that serve as a feasibility analysis.In Part one (Chapters 1 through 5), the author guides the reader to first use a variety of visioning exercises to determine what type of business would be most feasible for that individual to pursue. By building an awareness of the consideration of fit between the entrepreneur and the business endeavor itself, the author aims to steer the entrepreneur away from investing in a business that fails to align with an individual's passions or long-term life vision. In other words, the author first focuses the nascent entrepreneur on the question of, "how well does this business idea align with my own personal goals and passions?"Part two (Chapters 6 through 9) guide the nascent entrepreneur through a series of exercises aimed at developing a well-articulated business idea. The underlying assumption of this section is that the aspiring entrepreneur will "waste time" with pursuits of business name creation, building websites and branding before dealing with the transition of their "seed idea to a detailed business model" which is "not always fun, and definitely not easy or fast" (Flynn, 2016, p. 107). The goals of this section seem to align with the section of a business model or business plan that describes the product or service and can serve as the basis for an elevator pitch; however, it has not yet been refined by any sort of industry or market analysis-considerations that come into play in Part three. …
它会飞吗?如何测试你的下一个商业想法,这样你就不会浪费时间和金钱了
帕特·弗林:它会飞吗?如何测试你的下一个商业想法,这样你就不会浪费你的时间和金钱弗林工业有限公司(2016)15.25美元(平装本),335页,它会飞吗?如何测试你的下一个商业想法,这样你就不会浪费你的时间和金钱,这是一本有趣的平装书,适合有抱负的企业家。这本书是广泛访问,使用共同的语言,而不是术语熟悉的商业或创业的学生,毕业生,或研究人员。实用的动手方法为读者提供了一个可管理的待办事项清单,以便在投入大量时间或金钱进行全面的商业投资之前审查他们的商业想法。本书作者帕特·弗林(Pat Flynn)是Smart Passive Income网站的创始人,该网站致力于帮助他人建立成功的基于互联网的业务。他的作品曾在《福布斯》和《纽约时报》上刊登。关于作者的更多信息可以在http://smartpassiveincome.com/about.Organizationally上找到。该书分为5个部分,共19个章节。它还附有免费在线课程的邀请,该课程由一系列短视频和补充内容组成,以补充书中的章节。字体大小,行距,以及网站或软件程序的屏幕截图的使用,推动读者快速阅读,使其易于阅读。然而,对于大多数读者来说,阅读不可能像前言中提到的那样快,特别是如果完成一系列“测试”的时间包括在时间承诺计算中。作者用飞行的比喻来指导书的内容,并在一开始就用他教儿子如何制作纸飞机的个人轶事来吸引读者。与建造一架可飞行的纸飞机的努力类似,作者解释了在飞行前测试一个人的商业想法的过程。本着这种思路,作者让读者接受一系列“测试”,这些测试实际上并不是理解能力的测试,而是作为可行性分析的思维活动。在第一部分(第1章到第5章)中,作者引导读者首先使用各种设想练习来确定哪种类型的业务对个人来说是最可行的。通过建立企业家和商业努力之间的契合意识,作者旨在引导企业家远离投资于无法与个人激情或长期生活愿景相一致的企业。换句话说,作者首先让初出乍到的企业家关注这样一个问题:“这个商业理念与我个人的目标和激情在多大程度上一致?”第二部分(第6章至第9章)通过一系列旨在发展良好的商业理念的练习来指导新生的企业家。本节的基本假设是,有抱负的企业家在处理他们的“种子想法到详细的商业模式”的过渡之前,会“浪费时间”追求企业名称创建,建立网站和品牌,这“并不总是有趣的,而且绝对不容易或快速”(Flynn, 2016, p. 107)。这部分的目标似乎与商业模式或商业计划中描述产品或服务的部分一致,可以作为电梯游说的基础;然而,它还没有被任何类型的行业或市场分析所完善——这些考虑因素将在第三部分中发挥作用。...
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