{"title":"“My zines, so far, aren't as political as other works I've produced”: Communicative Capitalism Among Queer Feminist Zinesters","authors":"Chelsea Reynolds","doi":"10.1093/ccc/tcz037","DOIUrl":null,"url":null,"abstract":"\n Self-published zines have been celebrated by some feminist communication scholars for offering an emancipatory outlet for women and queer people. But under the logics of late capitalism, zines cannot reach truly transgressive potentials. This study situates zinester politics within a framework of communicative capitalism: the current era of command individuality and “woke” representational politics. I also historicize zines’ proliferation through punk, do-it-yourself (DIY), and White, feminist communities. Using critical discourse analysis as my analytical approach, I illustrate the interpellation of capitalist ideology in online questionnaires completed by 11 queer, White, feminist zinesters from Chicago. By harnessing a DIY production model, respondents said they resisted mass-mediated expectations of normative sexuality and gender identity, but zinesters also reflect and reify the systems they attempt to transcend.","PeriodicalId":54193,"journal":{"name":"Communication Culture & Critique","volume":"63 1","pages":"92-110"},"PeriodicalIF":1.5000,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Culture & Critique","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/ccc/tcz037","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 4
Abstract
Self-published zines have been celebrated by some feminist communication scholars for offering an emancipatory outlet for women and queer people. But under the logics of late capitalism, zines cannot reach truly transgressive potentials. This study situates zinester politics within a framework of communicative capitalism: the current era of command individuality and “woke” representational politics. I also historicize zines’ proliferation through punk, do-it-yourself (DIY), and White, feminist communities. Using critical discourse analysis as my analytical approach, I illustrate the interpellation of capitalist ideology in online questionnaires completed by 11 queer, White, feminist zinesters from Chicago. By harnessing a DIY production model, respondents said they resisted mass-mediated expectations of normative sexuality and gender identity, but zinesters also reflect and reify the systems they attempt to transcend.
期刊介绍:
CCC provides an international forum for critical research in communication, media, and cultural studies. We welcome high-quality research and analyses that place questions of power, inequality, and justice at the center of empirical and theoretical inquiry. CCC seeks to bring a diversity of critical approaches (political economy, feminist analysis, critical race theory, postcolonial critique, cultural studies, queer theory) to bear on the role of communication, media, and culture in power dynamics on a global scale. CCC is especially interested in critical scholarship that engages with emerging lines of inquiry across the humanities and social sciences. We seek to explore the place of mediated communication in current topics of theorization and cross-disciplinary research (including affect, branding, posthumanism, labor, temporality, ordinariness, and networked everyday life, to name just a few examples). In the coming years, we anticipate publishing special issues on these themes.