Investigating E-Wallet Adoption in India: Extending the TAM Model

Abstract

This study aims to investigate the customer adoption of e-wallets in India. The paper further seeks to explore the significant relationships amongst the constructs of TAM in explaining consumer intention to use the digital wallet. The present study employs an extended TAM framework. The variables of the study are risk, cost, compatibility, usefulness, ease of use, behavioral intention to use, actual usage, etc. for exploring digital wallet usage intentions in Indian consumers. The sample considered was North Indian customers to understand their plan to use a mobile wallet. A standardized scale was used for the present study. The data was collected using a questionnaire with variables of external factors, perception, preference, and usage. Structured equation modeling has been was used to check the model fit of the proposed model, and path analysis revealed the correlations between the endogenous and exogenous variables of the study.