Politics and fan communication in football stadia in Germany – a multimodal linguistic analysis of protest banners

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-09-05 DOI:10.1080/14660970.2023.2250661

Marcus Callies

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Abstract

ABSTRACT Various forms of multimodal fan communication, e.g. choreographies, chants, and banners, have been understudied in linguistic research on the language and linguistics of football to date. In particular, banners have received almost no attention despite the fact that they are one of the most visible and attention-getting forms of direct fan communication in the stadium. Fan banners are often used to visually express protest through rather unconventional and creative linguistic forms of provocation. The massive commercialization and marketization of football has been subject to fundamental criticism that has caused conflicts and tensions in which defiant fan subcultures protest the unwanted modernization and sell-out of the game. In this paper I apply a netnographic approach and analyse the linguistic-semiotic characteristics and (meta-)pragmatic functions of protest banners displayed in stadia across Germany in early 2020. The findings suggest that meaning-making through fan banners and the de-coding of that meaning necessitates an understanding of the interplay of materiality, colour, text, imagery and sometimes temporality.

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德国足球场内的政治与球迷交流——抗议标语的多模态语言分析

迄今为止，在足球语言和语言学的研究中，各种形式的多模式球迷交流，如编舞、颂歌和横幅，一直没有得到充分的研究。特别是，横幅几乎没有受到任何关注，尽管它们是球迷在体育场直接交流的最明显和最吸引注意力的形式之一。粉丝横幅经常被用来在视觉上表达抗议，通过相当非常规和创造性的挑衅语言形式。足球的大规模商业化和市场化受到了根本性的批评，这些批评引发了冲突和紧张局势，挑衅的球迷亚文化抗议不必要的现代化和售罄比赛。在本文中，我应用网络学方法并分析了2020年初在德国各地体育场馆展示的抗议横幅的语言符号学特征和(元)语用功能。研究结果表明，通过粉丝横幅创造意义和解码意义需要理解物质、颜色、文本、图像，有时还有时间性之间的相互作用。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.