A Review of Website Quality and Its Impact on Customer Satisfaction

Abstract

China is one of the foremost online markets owing to the rising popularity of online shopping, and being the most populated country in the world, it is expected to develop into the largest market in the foreseeable future. India is not far behind. To conduct business online, website quality (WQ) has been regarded as a significant step. Henceforth, for WQ, along with analysis, several discussions have been dedicated. System quality (SQ), information quality (IQ), service quality, and website design are the WQ's strongest elements. Customer satisfaction (CS) is directly and positively affected by WQ. Similarly, CS has a direct and positive effect on purchase intentions (PIs). This effect is mediated significantly by CS with the existence of WQ's effect on PIs. Consequently, CS, WQ, and hypotheses, together with the research methodology, have been reviewed here. Website accuracy, along with consistency, is also explained here.