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Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type

IF 2.1 2区 文学 Q2 COMMUNICATION
Chinese Journal of Communication Pub Date : 2023-01-29 DOI:10.1080/17544750.2023.2169837
Fu Guo, Jingyu Li, Guoquan Ye, Zeyu Zhang, Jiahao Chen
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赞助视频博客中的广告披露:披露时间影响和披露类型调节作用的眼动追踪研究
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来源期刊
Chinese Journal of Communication
Chinese Journal of Communication COMMUNICATION-
CiteScore
4.70
自引率
3.70%
发文量
38
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