Cme and Broadcasting in the Former Communist Countries

IF 1.7 3区 文学 Q2 COMMUNICATION
C. Sparks
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引用次数: 14

Abstract

AbstractThe development of commercial television in the former communist countires was closely associated with the activities of Central European Media Enterprises (CME) and particularly its successful Czech station, TV Nova. This article looks at the overall strategy of CME, and shows that while it had some important successes, its primary strength was its political connections rather than its grasp of the television business. As the market developed, so its weak business model became more and more apparent. Its failure to win national licenses in Poland and Hungary, and the failure of its attempts to force an entry into those markets, meant that its prospects for commercial success were very small indeed. Its share price collapsed, its operating losses mounted, and by early 1999 it was entirely dependent upon the bounty of its rich founder, Ronald Lauder. It faced a choice of collapse or take-over. In the event, it was taken over by SBS, a US-owned niche broadcaster active in peripheral western European...
前共产主义国家的Cme和广播
摘要商业电视在前共产主义国家的发展与中欧传媒集团的活动密切相关,尤其是其在捷克的成功电视台“新电视台”。本文考察了CME的整体战略,并指出尽管它取得了一些重要的成功,但它的主要优势在于它的政治关系,而不是对电视业务的掌握。随着市场的发展,其薄弱的商业模式也越来越明显。它未能在波兰和匈牙利获得国家许可,也未能强行进入这些市场,这意味着它在商业上成功的前景确实非常渺茫。它的股价暴跌,经营亏损不断增加,到1999年初,它完全依赖于富有的创始人罗纳德·兰黛的慷慨捐助。它面临着破产或被收购的选择。结果,它被活跃在西欧外围地区的美资小众广播公司SBS收购……
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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