The Effect of Job Security on the Perception of External Motivational Tools: A Study in Hotel Businesses

Abstract

Hotel guests’ satisfaction with service and product depends largely on employees’ doing their job willingly and readily because of the direct relationship between employee motivation and quality of products. Therefore some internal or external means of interference are needed throughout management processes in order to motivate employees. In this study external motivation levels of employees working in hotel businesses and as an independent variable, job security factor’s effect on the perception of external motivational tools are investigated. Population of the study consists of hotel employees working in 4 and 5 star hotels in Turkey. A sample of 24 hotels was chosen from cities with dense tourism activities. The study was conducted in the months of July and August of 2009 and 414 employees participated in the survey. Regression Analysis Methods are used in analyzing the data. The results of the study have shown that there is a meaningful relationship between job security and external motivational tools and existence of job security is effective on the perception levels of all other external motivational tools. Based on the analysis results obtained it has been concluded that job security is most effective on factor variables related to ‘Hierarchical Structure’ among other external motivational tools.