Entrepreneurial Marketing Orientation of Young SMEs Owners in Indonesia

IF 1.4 Q3 MANAGEMENT

International Journal of Entrepreneurial Venturing Pub Date : 2020-08-28 DOI:10.1504/ijev.2020.10031180

R. Astuti, T. Balqiah

{"title":"Entrepreneurial Marketing Orientation of Young SMEs Owners in Indonesia","authors":"R. Astuti, T. Balqiah","doi":"10.1504/ijev.2020.10031180","DOIUrl":null,"url":null,"abstract":"Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing practices of small and medium enterprises (SMEs) from established companies. As a variable, EM also attracts scholars to examine the concept deeper both in terms of instruments and methodology. This paper aims to develop an EM measurement that is appropriate for SMEs in Indonesia and construct an SME owner profile based on their EM orientation. This study was conducted both in qualitative and quantitative forms through a survey method. The 121 respondents were young SME owners. Based on an exploratory factor analysis (EFA), the results show that there are seven dimensions of EM, namely customer focus, innovativeness, value creation, opportunity focus, proactiveness, calculated risk taking, and resource leveraging. Furthermore, through a cluster analysis, this study also obtained the profiling of three groups of respondents based on the EM orientation level. Even though the definitions of SMEs are different in some countries, this study will identify EM in Indonesia as a developing country as being quite similar with EM in developed countries.","PeriodicalId":45588,"journal":{"name":"International Journal of Entrepreneurial Venturing","volume":"26 1","pages":"376-394"},"PeriodicalIF":1.4000,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Entrepreneurial Venturing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijev.2020.10031180","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 1

Abstract

Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing practices of small and medium enterprises (SMEs) from established companies. As a variable, EM also attracts scholars to examine the concept deeper both in terms of instruments and methodology. This paper aims to develop an EM measurement that is appropriate for SMEs in Indonesia and construct an SME owner profile based on their EM orientation. This study was conducted both in qualitative and quantitative forms through a survey method. The 121 respondents were young SME owners. Based on an exploratory factor analysis (EFA), the results show that there are seven dimensions of EM, namely customer focus, innovativeness, value creation, opportunity focus, proactiveness, calculated risk taking, and resource leveraging. Furthermore, through a cluster analysis, this study also obtained the profiling of three groups of respondents based on the EM orientation level. Even though the definitions of SMEs are different in some countries, this study will identify EM in Indonesia as a developing country as being quite similar with EM in developed countries.

查看原文本刊更多论文

印尼中小企业主的创业营销取向

创业营销(EM)作为一个术语被广泛使用，以区分中小型企业(SMEs)和老牌公司的营销实践。作为一个变量，EM也吸引了学者在工具和方法方面更深入地研究这个概念。本文旨在开发一种适合印尼中小企业的新兴市场测量方法，并基于中小企业的新兴市场取向构建中小企业所有者概况。本研究通过问卷调查的方式进行定性和定量研究。121名受访者都是年轻的中小企业主。基于探索性因子分析(EFA)，结果表明新兴市场有7个维度，即客户关注、创新性、价值创造、机会关注、主动性、计算风险承担和资源杠杆。此外，通过聚类分析，本研究还获得了基于新兴市场取向水平的三组受访者的概况。尽管中小企业的定义在一些国家有所不同，但本研究将确定印度尼西亚作为发展中国家的新兴市场与发达国家的新兴市场非常相似。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Entrepreneurial Venturing MANAGEMENT-

CiteScore

2.60

自引率

20.00%

发文量

期刊介绍： The journal name relates to Harvard Business School''s understanding of "The Entrepreneurial Venture" (Sahlmann/Stevenson/Roberts/Bhidé), the concept of entrepreneurship not only limited to new ventures/start-ups, but further understood as the concentration of opportunity/growth/value creation regardless of company size, age or kind. Hence, IJEV addresses organisational processes surrounding these concepts: from an idea to an innovation. To bridge the gap between innovation and entrepreneurship research, IJEV emphasises implications of this new knowledge for researchers, managers, public policy makers and business educators. Topics covered include: -Opportunity: identification; recognition; creation; selection; exploitation -Growth: management of rapidly growing enterprises; control -Value creation: for owners; for customers; other stakeholders; society -Entrepreneurship and intrapreneurship -New venture creation -Management of technology and innovation -New product development and creativity -SME management -Entrepreneurial and small enterprise finance -Crowdsourcing and crowdfunding -Family business -Gender and diversity -Global entrepreneurship and internationalisation -Public policy, the economy, and the small enterprise -Business and organisational failure