THE DUAL JOURNEY: TRAVELING ON-SITE AND ONLINE

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2021-01-01 DOI:10.3727/109830421x16296375579615

Michelangelo Magasic

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Abstract

Travel is increasingly imagined as a socio-technical practice wherein ICTs are integrated with experience. In this context, in addition to the movement of the traveller within and between places, and encounters with peoples, cultures, and landscapes, the activity of travel is constituted within various forms of online interactions. Emphasising this point, emerging industry and theoretical paradigms such as ‘smart tourism’ propose the use of social media and digital devices as ubiquitous and essential to the future of tourism. This paper uses the theoretical concept of mediatization—the integration and influence of media forms within social practice—to explore how the embeddedness of ICTs influences tourism, focusing on the avatar of online communication in particular. ICTs bridge distances in time and space, support the construction of personal identity and community, and channel the data flows permitting informationisation, with these characteristics likewise being reflected in the textures of contemporary tourism. Tourists’ use of ICTs is conceptualised through the model of the “dual journey”, a vision of hybridised travel in which online and physical spheres are interwoven in the construction and consumption of tourist experience. The purpose of this conceptual investigation is not only to consider the intensification of communication within tourism but also to highlight the ways in which tourists’ communicative practices are enfolded within, and become, tourism.

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双重旅程:现场旅行和在线旅行

旅行越来越被认为是一种社会技术实践，其中信息通信技术与经验相结合。在这种情况下，除了旅行者在地方内部和地方之间的移动，以及与人民、文化和景观的接触之外，旅行活动还构成了各种形式的在线互动。强调这一点，新兴产业和“智能旅游”等理论范式提出，社交媒体和数字设备的使用无处不在，对旅游业的未来至关重要。本文运用媒介化的理论概念——媒介形式在社会实践中的整合和影响——来探讨信息通信技术的嵌入性如何影响旅游业，特别是关注在线传播的化身。信息通信技术跨越了时间和空间的距离，支持了个人身份和社区的构建，并引导了信息化所需的数据流，这些特征同样体现在当代旅游的纹理中。游客对信息通信技术的使用是通过“双重旅行”模式概念化的，这是一种混合旅行的愿景，在这种旅行中，在线和实体领域在旅游体验的构建和消费中交织在一起。这一概念调查的目的不仅是考虑旅游中交流的加强，而且还强调了游客的交流实践在旅游中被包围并成为旅游的方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.