Stylistics Analysis Of National Geographic Magazine’s Cover June Edition

Vincentius Seto Ariwibowo
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Abstract

This research presented the Stylistics analysis of National Geographic magazine’s cover June edition. The magazine was chosen because it is one of the magazine's newest issues by the time the researcher conducting this research. The Stylistic approach was employed to understand and reveal the magazine editor's purposes in using specific language and visual features. Considering this research analyzes visual feature; therefore, the theory of visual grammar was employed. To achieve the analysis's goal, the researcher analyzed the language features from three language levels and a feature from visual grammar. In the level of phonology, the features are assonance, alliteration, and consonance. In the level of graphology, the features are italicization, uppercase, and lowercase. In the level of typography, the features are font size and the position of the text. In the visual grammar, the feature is distance. The researcher found that the language and visual features are used in purposes. They were used to give some effects to the reader that can attract them to read the magazine. In conclusion, the stylistics was proven in revealing the editor’s purposes of using language and visual feature in the magazine cover.  Keywords: stylistics, visual analysis, magazine cover
《国家地理杂志》六月版封面文体学分析
这项研究对《国家地理》杂志六月版的封面进行了文体学分析。之所以选择这本杂志,是因为在研究人员进行这项研究时,它是该杂志的最新一期。运用文体学的方法来理解和揭示杂志编辑使用特定语言和视觉特征的目的。鉴于此,本研究分析了视觉特征;因此,使用了视觉语法理论。为了达到分析的目的,研究者从三个语言层次和视觉语法的一个特征来分析语言特征。在音系层面上,其特征是辅音、头韵和辅音。在书写层面,特征是斜体、大写和小写。在排版的层次上,特征是字体大小和文本的位置。在视觉语法中,特征是距离。研究人员发现,语言和视觉特征是有目的的。他们被用来给读者一些效果,可以吸引他们阅读杂志。总之,文体学在揭示编辑在杂志封面上使用语言和视觉特征的目的方面得到了证明。关键词:文体学,视觉分析,杂志封面
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