Research on partnership selection of new product development based on fuzzy mathematics

Abstract

Coupled with the fierce market competition, diversity and personality demand for customers, and requiring for higher quality and shorter delivery time, new product development seems to be particularly important for enterprises. Facing this situation, numerous enterprises explore new product development through establishing partnerships with others. Based on fuzzy mathematics theory, analyzed factors influencing partnership selection of new product development and their weight, evaluation index system was established. And analyzed one example applying fuzzy mathematics method, then partners satisfying product development request were singled out.