Elements totality of innovative activity management

Abstract

An important indicator of the socio — economic development of each country is the level of public welfare. At the same time, the level of decline in the life of various categories of citizens leads to the aggravation of the social needs of society, demanding quick solutions. Satisfying these needs at the state or municipal level is not always possible in a short period of time, which is connected with the limitation of means, the multi-level and bureaucratic nature of the system, and the lack of citizen initiative. Interest in innovations is relevant today due to the crisis phenomena in the economy of Ukraine due to the global crisis in the world due to the pandemic and military operations on the territory of the country. The development of mechanisms to encourage individuality in the process of development of the public sector is an effective way of increasing the social satisfaction of the population. The ineffective national innovation system of Ukraine, as a result of hostilities on the territory of the state, the loss of part of the territory due to the occupation of the Russian Federation, a number of restrictions on the acquisition of military equipment, the lack of sufficient funding for science and other reasons, the increase in the price of goods and services, logistical problems, the destruction of the transport infrastructure, this affected on the state and further development of industrial enterprises, led to the redistribution of shares of industries in the structure of GDP, a significant reduction in production volumes and chaotic structuring of the economy, such a high-tech, innovative one, as a result — the loss of foreign and Ukrainian sales markets, a massive reduction of workers and jobs, and migration highly qualified workers of the decline of industrial enterprises, which used to be the flagships of the state’s economy. The problem of the article is to identify the main stages, methods of organizational structures for the formation and implementation of target complex programs for the development of investment and innovation activities of enterprises, the implementation of which will contribute to the success of strategic management of economic resources of economic entities. The purpose of the article is to develop a proposal for the formation and implementation of a targeted, comprehensive program for the development of innovative activities of enterprises.