Consumers’ Behavioral Trends in the Arts, Entertainment, and Recreation Sector amid a Global Pandemic: A Qualitative Study

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Rachele Pretto, Arthur Huang, Jorge Ridderstaat, Efren de La Mora, Adam Haney
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引用次数: 1

Abstract

A global pandemic can provide new opportunities and challenges for the tourism industry. When most entertainment events and recreation activities were canceled or postponed during the first and second waves of the COVID-19 pandemic, many operators introduced online offerings, such as virtual tours and streaming services. These factors, along with the public’s fear of catching the virus, have prompted significant changes in consumers’ spending behaviors within the tourism industry. This study interviewed 22 US-based consumers about their spending experiences in the arts, entertainment, and recreation sectors, during the COVID-19 pandemic. The findings indicate that the critical shaping factors of consumers’ behaviors in tourism include safety measures, social environment, consumers’ desire to resume enjoyment, and digital offerings. We further propose a revised theory of planned behavior that considers various external and contextual factors, based on the findings. The implications for managerial practice are also discussed.
消费者在全球流行的艺术、娱乐和休闲领域的行为趋势:一项定性研究
全球流行病可为旅游业提供新的机遇和挑战。在第一波和第二波新冠疫情期间,大多数娱乐活动和娱乐活动被取消或推迟,许多运营商推出了虚拟旅游和流媒体服务等在线服务。这些因素,加上公众对感染病毒的恐惧,促使消费者在旅游行业的消费行为发生了重大变化。本研究采访了22位美国消费者,了解他们在2019冠状病毒病大流行期间在艺术、娱乐和休闲领域的消费体验。研究结果表明,影响消费者旅游行为的关键因素包括安全措施、社会环境、消费者恢复享受的愿望和数字产品。基于这些发现,我们进一步提出了一种考虑各种外部和环境因素的计划行为修正理论。对管理实践的影响也进行了讨论。
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来源期刊
Tourism and Hospitality Management-Croatia
Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
1.90
自引率
23.10%
发文量
33
审稿时长
15 weeks
期刊介绍: Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.
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