Crowdfunding of GHG mitigation measures in agriculture: A feasible contribution to the climate challenges? Sociocultural constraints and enablers in Norway

Abstract

ABSTRACT Agriculture is one sector under pressure when it comes to mitigation of climate change. To overcome the economic barriers preventing greenhouse gas (GHG) mitigation measures from being implemented, this paper explores whether crowdfunding could be a feasible solution to this problem. The paper theoretically and empirically explores sociocultural barriers and enablers for crowdfunding aimed at agricultural GHG mitigation measures in Norway. The empirical analysis is based on focus-group interviews with farmers as potential fund-seekers and citizens as potential backers. The data are analysed in light of certain cultural characteristics previously identified as typical for Norway. Our findings indicate that, while these cultural characteristics manifest themselves in a crowdfunding context, they are not all-embracing. Our analysis points to opportunities for successful crowdfunding for GHG mitigation measures in agriculture given the right premises and including the right motivated people.