MECHANISM OF COMPETITIVENESS MANAGEMENT IN THE PUBLIC HEALTHCARE: A PRACTICAL ASPECT

Q1 Social Sciences

Administratie si Management Public Pub Date : 2022-11-25 DOI:10.24818/amp/2022.39-03

N. Shpak, O. Sorochak, M. Gvozd, N. Horbal, Yuriy Mykhalyuno, W. Sroka

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引用次数: 2

Abstract

Healthcare is a key element of the state's national security. The effectiveness of the healthcare industry functioning is a relevant object of research today, especially after the outbreak of the COVID-19 pandemic, during which this sector globally demonstrated its potential and problems. It necessitates a comprehensive assessment of the competitiveness of the healthcare industry and institutions as an important component of their effective management. The objects of the research are public healthcare and institutions as service organizations. The purpose is to develop a scientific-methodical approach to managing the competitiveness in the country’s healthcare industry. That is, the research is aimed at developing a market-oriented competitiveness management mechanism for public healthcare institutions. The construction of the mechanism is based on the analysis of statistical data on Ukrainian healthcare institutions according to indicators based on the "7P" marketing concept. Clustering methods, an integral indicator of competitiveness, and multidimensional methods of taxonomic analysis were also used for assessing the level of competitiveness of healthcare institutions and the comparative effectiveness of alternative measures to increase it.

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公共医疗机构竞争力管理机制:一个实践层面

医疗保健是国家安全的关键要素。医疗保健行业运作的有效性是当今的一个相关研究对象，特别是在COVID-19大流行爆发之后，在此期间，该行业在全球范围内展示了其潜力和问题。这需要对医疗保健行业和机构的竞争力进行全面评估，作为其有效管理的重要组成部分。本研究的对象是公共医疗保健和机构服务组织。其目的是制定一种科学有条不紊的方法来管理该国医疗保健行业的竞争力。也就是说，本研究旨在建立面向市场的公立医疗机构竞争力管理机制。该机制的构建基于基于“7P”营销理念的指标，对乌克兰医疗机构的统计数据进行分析。还使用聚类方法(竞争力的综合指标)和多维分类学分析方法来评估卫生保健机构的竞争力水平以及提高竞争力的替代措施的相对有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Administratie si Management Public Social Sciences-Sociology and Political Science

CiteScore

6.00

自引率

0.00%

发文量

期刊介绍： Is an international academic journal, published by The Bucharest University of Economic Studies, Faculty of Administration and Public Management and the International Centre for Public Management. Is an open access journal published in English, twice a year. Is double peer-reviewed. Includes articles prepared by scholars, researchers and practitioners. Is addressed to the teachers, researchers, Ph. D students, master students, undergraduate students, public managers, civil servants and to other categories of readers. The papers published in this journal: - Contain the research results of some researches and surveys developed by the authors. - Include new theoretical/practical and original approaches that were presented and analysed by the authors. - Offer solutions for the public managers problems. - Stimulate the know-how transfer from an institution to another, from a country to another in the areas of administration and public management. The paper proposed for evaluation can be sent throughout the year, preferably by the end of April or before the end of October. Main areas covered by the journal articles are: public management; public administration; public policy; public services; social economy; social environment; management of the nongovernmental organizations; human resources management in the public sector; decision making in public organizations; governance; communication in public sector; sociology; demografy; migration; globalization; other related domains.