Research on the Development Strategy of Zhengzhou Yutong Bus Co., Ltd. in China

Q4 Business, Management and Accounting

International Journal of Business and Management Science Pub Date : 2023-05-23 DOI:10.56028/ijbm.1.2.9.2023

Gaohan Zhang

引用次数: 0

Abstract

The bus industry in China has achieved unprecedented development with the continuous development of social economy in China. The bus industry in China started in 1970s. Now it has a certain technical foundation. After more than 30 years of development and integration. Zhengzhou yutong Bus Co., Ltd. is developing well in the bus industry in China. By analyzing the internal and external environment of Yutong bus, this paper puts forward some reasonable suggestions for the development of Yutong bus. So that the company can actively adapt to environmental changes and consolidate its leading position in the industry. This paper mainly adopts SWOT analysis method to analyze the advantages and disadvantages of Yutong bus, as well as the opportunities and challenges it faces in its development.

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郑州宇通客车有限公司在中国的发展战略研究

随着中国社会经济的不断发展，中国客车行业取得了前所未有的发展。中国的客车工业始于20世纪70年代。现在它有了一定的技术基础。经过三十多年的发展与融合。郑州宇通客车有限公司在中国客车行业中发展良好。通过对宇通客车内外环境的分析，对宇通客车的发展提出了合理的建议。使公司能够积极适应环境变化，巩固行业领先地位。本文主要采用SWOT分析法来分析宇通客车的优势和劣势，以及宇通客车在发展过程中面临的机遇和挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business and Management Science Business, Management and Accounting-Business and International Management

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期刊介绍： The International Journal of Business and Management Science (IJBMS) (Print: ISSN 1837-6614; Online: 1985-692X) is a double-blind peer-reviewed semiannual journal. Generally the journal publishes the articles that expand knowledge on business and management issues. Business Complexity and Performance Management were the two of the top ten problems IJBMS cover pageof 20th century management. In the 21st century, overcoming such problems seem to be challenging to educators and practitioners. Do educators and practitioners agree on which management skills are required for success in the 21st century? These all issues call for substantial research to achieve a very modern sustainable business era of the global economy. IJBMS intends to focus on the business and management issues with the vision of sustainable competitiveness along with scientific evidences. The quantitative approach for analyzing a research problem is promoted by IJBMS.