Pricing and data science: The tale of two accidentally parallel transitions

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-04-01 DOI:10.18559/ebr.2023.2.739

J. Wallusch

引用次数: 0

Abstract

Abstract Accidentally parallel at the beginning, the transition to value-based pricing and transition to pricing data science have blended harmoniously, changing the pricing landscape. Using the marketing capability approach, I show that the introduction of pricing data science is costly and requires higher management support. Despite its cost, algorithmic price optimisation allows one to react swiftly to changes in demand. The optimisation process is applied to inherently non-linear, multimodal, and right-skewed pricing data. Presenting the interactions between new computational techniques and value-data pricing, I concentrate on altered perceptions of price elasticity, value-driver estimations, and contract opportunity analysis.

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定价和数据科学:两个意外平行转变的故事

向基于价值的定价的过渡和向定价数据科学的过渡和谐地融合在一起，改变了定价格局。使用营销能力方法，我表明引入定价数据科学是昂贵的，需要更高的管理支持。尽管成本高昂，但算法价格优化使企业能够迅速对需求变化做出反应。优化过程应用于固有的非线性、多模态和右倾斜的定价数据。提出了新的计算技术和价值数据定价之间的相互作用，我专注于价格弹性，价值驱动估计和合同机会分析的改变感知。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.