DETERMINANTS OF THE ADOPTION OF INNOVATIVE FINTECH SERVICES BY MILLENNIALS

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-09-01 DOI:10.15240/tul/001/2021-3-009

Małgorzata Solarz, Magdalena Swacha-Lech

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引用次数: 10

Abstract

FinTech Adoption Index, expressed as a percentage of the digitally active population, for 27 countries of the world in 2019 reached the level of 64%. Millennials are the generation which, compared to others, is characterized by the highest level of FinTech adoptions. In Poland, in 2019, about 75% of the Millennials used the services of FinTech. This paper aims to analyse and evaluate the selected determinants of using the innovative FinTech services by Millennials in Poland. To investigate how users adopt FinTech services, we have applied our own set of determinants – selected from an extensive literature review – covering both demographic, economic and behavioural characteristics. This approach allowed for an in-depth analysis of the examined issue. The essential empirical data were obtained based on the research using the CAWI method in December 2019 on a representative sample of Poles aged 25–40 at that time. Ultimately, 1,236 correctly completed questionnaires were used for the research. To analyse and evaluate the impact of selected determinants of FinTech adoption, a logistic regression model was used. The results obtained can thus be extremely important for managers of financial institutions. They provide information that can be used for activities aimed at maintaining FinTech’s customer base and allow to adjust the offer to the expectations of this group. Millennials most open to innovative FinTech services in Poland are young men with high and very high net income and not driven by low costs of financial services. They appreciate technological novelties, including the possibility of using a smartwatch, and when deciding on the choice of a financial institution, they do not care about the direct opinions of their relatives and friends, but take into account the opinions in social media.

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千禧一代采用创新金融科技服务的决定因素

2019年，全球27个国家的金融科技采用指数(以数字活跃人口的百分比表示)达到64%的水平。与其他一代人相比，千禧一代的特点是采用金融科技的程度最高。在波兰，2019年，大约75%的千禧一代使用了金融科技服务。本文旨在分析和评估波兰千禧一代使用创新金融科技服务的选定决定因素。为了调查用户如何采用金融科技服务，我们从广泛的文献综述中选择了我们自己的一套决定因素，涵盖了人口、经济和行为特征。这种方法可以对所审查的问题进行深入分析。基于2019年12月采用CAWI方法对当时25-40岁波兰人代表性样本的研究，获得了必要的经验数据。最终，1236份正确填写的问卷被用于研究。为了分析和评估选定的金融科技采用决定因素的影响，使用了逻辑回归模型。因此，所获得的结果对金融机构的管理者来说是极其重要的。它们提供的信息可用于旨在维护FinTech客户群的活动，并允许根据该群体的期望调整报价。在波兰，对创新金融科技服务最开放的千禧一代是净收入高或非常高的年轻男性，他们不受低成本金融服务的驱动。他们欣赏技术上的新奇，包括使用智能手表的可能性，在决定选择金融机构时，他们不关心亲戚朋友的直接意见，而是考虑社交媒体上的意见。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.