Measuring Successful Leadership Via An Econometric Model – A Case of Sony in Japan

Abstract

Among Japanese famous brand names and products is Sony and its great products. Sony has made it more and more popular not only by bringing to the market high quality products, but also by technical inventions. The firm has made very positive contributions to the overall achievements of the technology industry. Movement of net profit in big firms such as Sony will reflect the business health of technology system and the whole economy. Good business management requires us to consider the impacts of multi macro factors on net profit, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. The results of quantitative research, in a seven factor model, show that the increase in inflation, GDP (increasing too much) and lending rate and reducing risk free rate has a significant effect on reducing Sony net profit with the highest impact coefficient, the second is decreasing the exchange rate. This research finding and recommended policy also can be used as reference in policy for technology system in many developing countries.