Time to engage sheep farmers with Medicine Hub

Abstract

Since its quiet launch in October 2021, Medicine Hub has been populated with farming accounts predominantly via practice management software programmes and bulk data holders, with a skew towards dairy. However, now is the perfect time to address this by engaging with sheep farmer clients; Animal Health and Welfare Pathway visits represent an ideal opportunity to open discussions. Meanwhile, capitalising on trading advantages which may come about as a result of antibiotic use recording could be especially relevant for sheep producers. Although the sector is typically a low user of antibiotics, this remains important information to gather for the national picture.