THE MEDIATING ROLE OF CO-PRODUCTION IN THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGIES AND SERVICE INNOVATION

Q3 Business, Management and Accounting

Enlightening Tourism Pub Date : 2022-09-27 DOI:10.33776/et.v12i2.6990

Erdinç Koç, Seda Isgüzar

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引用次数: 1

Abstract

Service innovation has become increasingly important in recent years due to the competitive advantage it provides to companies operating in the service industry. Therefore, it is necessary to understand the factors that affect service innovation. In the few studies conducted on different sectors, the relationship between co-production and IT and service innovation has been tried to be tested separately. In this study, the mediating role of coproduction in the effect of information technologies on service innovation in the tourism sector has been investigated. In this way, it will contribute to the literature by investigating the effect of IT (directly and indirectly) and co-production (directly) on service innovation in the tourism sector. In the study data collected from 222 hotel managers were firstly subjected to validity and reliability analysis. Then, mediation analysis was applied within the scope of hypothesis tests. According to the results obtained, coproduction has a mediating role in this relationship. In the study, it was concluded that the IT capabilities of the hotels enable them to create service innovations through production together with online travel agencies.

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合作生产在信息技术与服务创新关系中的中介作用

近年来，服务创新变得越来越重要，因为它为服务行业的公司提供了竞争优势。因此，有必要了解影响服务创新的因素。在为数不多的针对不同行业的研究中，合作生产与IT和服务创新之间的关系一直试图单独进行检验。本研究考察了合作生产在信息技术对旅游部门服务创新的影响中的中介作用。通过这种方式，它将通过调查it(直接和间接)和合作生产(直接)对旅游部门服务创新的影响来为文献做出贡献。在研究中，首先对222名酒店经理的数据进行了效度和信度分析。然后，在假设检验的范围内应用中介分析。根据所得结果，合拍片在这一关系中起中介作用。在研究中得出的结论是，酒店的it能力使他们能够与在线旅行社一起通过生产进行服务创新。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Enlightening Tourism Business, Management and Accounting-Tourism, Leisure and Hospitality Management

CiteScore

2.20

自引率

0.00%

发文量

审稿时长

24 weeks