Peran Content Creator Media Sosial dalam Perspektif Sosiologi Komunikasi di Era Endemi Covid-19

Muna Khansa Mufidah
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Abstract

AbstractThe use of social media has now become a necessity and even a priority for some Indonesian people, including the millennial generation. Moreover, since the Covid-19 outbreak in 2020, so many workers have switched professions to become content creators. On the other hand, we have seen a lot of various news in the mass media, ranging from the report of success obtained by using social media to information about kidnapping, fraud, prostitution, and so on. But from another point of view, the sociology of communication will provide an explanation that is relevant to the current situation of society, so that every individual, including content creators as members of society, can adapt to the development of various phenomena that arise in their society. The purpose of this study was to determine the role of social media content creators from the perspective of the sociology of communication in the Covid-19 endemic era. The research method uses a qualitative approach to phenomenology. Data collection techniques using observation, interviews, and documentation. Provisions on the number of informants selected based on purposive sampling technique, as many as 7 youths. The research findings were analyzed by qualitative descriptive analysis. The results showed that seven content creators created content with themes related to real life, such as culinary, da'wah, tahsin science, home design, typography, Canva design, and copywriting. From the perspective of the sociology of communication, content creators have a significant role in providing content that is informative, educative, inspiring, entertaining, and profitable for the audience.
社交媒体创建者在Endemi Covid-19的通信社会学观点中的作用
摘要社交媒体的使用现在已经成为一些印尼人的必需品,甚至是优先考虑的事情,包括千禧一代。此外,自2020年新冠肺炎疫情爆发以来,许多工人转行成为内容创作者。另一方面,我们在大众媒体上看到了很多各种各样的新闻,从利用社交媒体获得成功的报道到关于绑架、欺诈、卖淫等的信息。但从另一个角度来看,传播社会学将提供一个与社会现状相关的解释,使每个个体,包括作为社会成员的内容创作者,都能适应其社会中出现的各种现象的发展。本研究的目的是从传播社会学的角度来确定新冠疫情时代社交媒体内容创作者的角色。研究方法采用现象学的定性方法。使用观察、访谈和文件的数据收集技术。规定依据有目的抽样技术选取的举报人数量,青年多达7人。对研究结果进行定性描述分析。结果显示,7位内容创作者创作了与现实生活相关的内容,如烹饪、打华、塔辛科学、家居设计、排版、Canva设计和文案。从传播社会学的角度来看,内容创作者在为观众提供信息、教育、鼓舞、娱乐和盈利的内容方面发挥着重要作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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