{"title":"Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops","authors":"Daniel Baier, Björn Stöcker","doi":"10.1007/s11573-021-01068-3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":94069,"journal":{"name":"Journal of business economics","volume":"158 1","pages":"645 - 673"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of business economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11573-021-01068-3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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