An innovative web media for better disseminating climate action

Q2 Social Sciences

Applied Environmental Education and Communication Pub Date : 2021-12-16 DOI:10.1080/1533015X.2021.2013746

Pénélope Daignault, V. C. St-Arnaud

引用次数: 0

Abstract

Abstract This mixed-methods study relates to the first French Canadian Web media dedicated to promoting climate action in the province of Quebec. The main objectives were to 1) realize a psychographic portrait of Quebeckers regarding climate change information; 2) identify target segments and evaluate their level of interest for different frames and themes relating to climate action. First, an online survey was sent to 1280 French Quebeckers. Secondly, seven focus groups were conducted to evaluate the media’s first contents and complement the quantitative data. This study sheds light on key variables likely to influence interest for such a media and offers potential framing avenues to climate communicators.

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一个创新的网络媒体，更好地传播气候行动

这项混合方法研究涉及第一个致力于促进魁北克省气候行动的法语加拿大网络媒体。主要目标是1)实现魁北克人关于气候变化信息的心理肖像;2)确定目标群体，并评估他们对与气候行动相关的不同框架和主题的兴趣程度。首先，向1280名法国魁北克人发送了一份在线调查。其次，通过7个焦点小组对媒体首发内容进行评价，补充定量数据。这项研究揭示了可能影响这种媒体兴趣的关键变量，并为气候传播者提供了潜在的框架途径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Applied Environmental Education and Communication Social Sciences-Communication

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： Applied Artificial Intelligence addresses concerns in applied research and applications of artificial intelligence (AI). The journal also acts as a medium for exchanging ideas and thoughts about impacts of AI research. Articles highlight advances in uses of AI systems for solving tasks in management, industry, engineering, administration, and education; evaluations of existing AI systems and tools, emphasizing comparative studies and user experiences; and the economic, social, and cultural impacts of AI. Papers on key applications, highlighting methods, time schedules, person-months needed, and other relevant material are welcome.