The Destination Media Profile and Tourist Travel Intentions: The Mediating Effect of Covid-19 Induced Perceived Risk

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-03-18 DOI:10.30519/ahtr.943356

T. Matiza, E. Slabbert

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引用次数: 1

Abstract

Information symmetry is a critical antecedent to tourists' consumptive decision-making and conative behaviour, especially in times of crisis and uncertainty. The present study is novel in its interrogation of whether COVID-19 induced perceived risk has an intervening effect in the destination media profile - travel intentions nexus of tourists. The quantitative study adopted a cross-sectional approach. Data was generated via an online survey of a purposive-convenient sample. The respondent-driven snowball sampling approach resulted in a final international sample of 323 potential tourists. Exploratory and confirmatory factor analyses, linear regressions, and simple and parallel mediation analyses were employed. As it emerged from the study, a destination's media profile, directly and indirectly, influences the conative behaviour of tourists. At the same time, destination media profile has an apparent direct effect on perceived risk-oriented information symmetry. A partial diminishing intervening effect of COVID-19 induced risk is also established in the indirect relationship between destination media profile and tourists' post-crisis travel intentions.

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目的地媒体形象与游客旅游意向:新冠肺炎诱导感知风险的中介作用

信息对称是游客消费决策和创造性行为的关键前提，尤其是在危机和不确定时期。本研究在质疑COVID-19诱导的感知风险是否对目的地媒体形象-游客的旅行意图关系具有干预作用方面是新颖的。定量研究采用横断面方法。数据是通过一个有目的的方便样本的在线调查产生的。受访者驱动的滚雪球抽样方法最终产生了323名潜在游客的国际样本。采用探索性和验证性因素分析、线性回归、简单和平行中介分析。研究表明，旅游目的地的媒体形象会直接或间接地影响游客的行为。同时，目标媒体形象对感知风险导向的信息对称有明显的直接影响。目的地媒体形象与游客危机后旅游意愿之间的间接关系也证实了COVID-19风险的部分递减干预效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.