Does gamification affect knowledge-sharing behavior? The mediating role of intrinsic satisfaction needs

IF 3.1 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Online Information Review Pub Date : 2023-08-10 DOI:10.1108/oir-05-2021-0288

Yang Cai, Xiujun Li, Wendian Shi

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引用次数: 0

Abstract

PurposeThis study employed self-determination theory (SDT) and the “Motivational affordance–Psychological outcomes–Behavioral outcomes” framework to investigate the relationship between gamification features and knowledge-sharing behavior in online communities.Design/methodology/approachA theoretical model was tested with 281 Chinese users from an online social question and answer (Q&A) community. Partial least square structural equation modeling was applied to analyze the data.FindingsThe empirical results revealed that competence mediated the effects of immersion and achievement-related gamification features on knowledge sharing. Moreover, relatedness mediated the effects of immersion, achievement and social-related gamification features on knowledge sharing.Research limitations/implicationsThis study was conducted on a Chinese Q&A platform, and the results may not be generalizable to other cultures or service providers with different goals.Practical implicationsThe study's findings indicate that gamification could serve as an effective toolkit for incentivizing and promoting knowledge sharing in online communities. The findings thus provide strategic insights for administrators of online communities seeking to leverage gamification designs to encourage user participation in knowledge-sharing activities.Originality/valueResearch on the role of gamification in promoting knowledge sharing has been limited in scope and has focused on tourism comment communities. Little evidence exists on the effect of gamification within social Q&A communities. Further, the finding of gamification's positive role in motivating knowledge sharing indicates the need for the knowledge-sharing field to focus on contextual factors.

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游戏化会影响知识共享行为吗?内在满足需求的中介作用

目的本研究运用自我决定理论和“动机支持-心理结果-行为结果”框架，探讨网络社区中游戏化特征与知识共享行为的关系。设计/方法/方法一个理论模型在一个在线社交问答社区的281名中国用户中进行了测试。采用偏最小二乘结构方程模型对数据进行分析。研究结果表明，能力在沉浸感和成就相关游戏化特征对知识共享的影响中起中介作用。此外，关联性在沉浸感、成就和社交相关游戏化特征对知识共享的影响中起中介作用。本研究是在中国的问答平台上进行的，结果可能无法推广到其他文化或具有不同目标的服务提供商。实际意义:研究结果表明，游戏化可以作为激励和促进在线社区知识共享的有效工具。因此，研究结果为寻求利用游戏化设计来鼓励用户参与知识共享活动的在线社区管理员提供了战略见解。独创性/价值关于游戏化在促进知识共享方面作用的研究范围有限，主要集中在旅游评论社区。几乎没有证据表明游戏化对社交问答社区的影响。此外，游戏化对促进知识共享的积极作用的发现表明，知识共享领域需要关注情境因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Online Information Review 工程技术-计算机：信息系统

CiteScore

6.90

自引率

16.10%

发文量

审稿时长

6 months

期刊介绍： The journal provides a multi-disciplinary forum for scholars from a range of fields, including information studies/iSchools, data studies, internet studies, media and communication studies and information systems. Publishes research on the social, political and ethical aspects of emergent digital information practices and platforms, and welcomes submissions that draw upon critical and socio-technical perspectives in order to address these developments. Welcomes empirical, conceptual and methodological contributions on any topics relevant to the broad field of digital information and communication, however we are particularly interested in receiving submissions that address emerging issues around the below topics. Coverage includes (but is not limited to): •Online communities, social networking and social media, including online political communication; crowdsourcing; positive computing and wellbeing. •The social drivers and implications of emerging data practices, including open data; big data; data journeys and flows; and research data management. •Digital transformations including organisations’ use of information technologies (e.g. Internet of Things and digitisation of user experience) to improve economic and social welfare, health and wellbeing, and protect the environment. •Developments in digital scholarship and the production and use of scholarly content. •Online and digital research methods, including their ethical aspects.