Staging a tomatoscape

IF 2.1 Q1 LINGUISTICS
C. Thurlow
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引用次数: 1

Abstract

A strategic, often spectacular intersection of semiosis and spatiality, place branding should be an obvious topic for linguistic landscape research. Isolated studies which do attend to branding seem insufficiently concerned with its conceptual and metasemiotic complexity. Part visual essay, my paper examines the small Spanish town of Miajadas which, in a performative act of scale-jumping, declares itself Tomato Capital of Europe. Drawing on fieldwork, and using a three-part analytic framework, I document the range of semiotic and sociomaterial tactics by which Miajadas stages itself as a ‘tomatoscape’. Through its mediatization, mediation, and remediation the town maximizes its location in the global economic order. This case study underscores how place branding is a highly contingent mode of semiotic reflexivity which is seldom discrete or unilateral, but which can be highly effective.
制作番茄景观
作为符号学和空间性的战略性、壮观的交叉点,场所品牌应该是语言学景观研究的一个明显主题。孤立的研究,确实关注品牌似乎不够关注其概念和metsemiotic复杂性。作为一篇视觉文章,我的论文考察了西班牙小镇Miajadas,它以一种跳跃规模的表演行为,宣称自己是欧洲的番茄之都。通过实地考察,并使用三部分分析框架,我记录了Miajadas作为“番茄景观”所采用的符号学和社会材料策略的范围。通过调解、调解和补救,城市在全球经济秩序中的地位最大化。这个案例研究强调了地方品牌是一种高度偶然的符号反射模式,它很少是离散的或单方面的,但它可以非常有效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.40
自引率
30.40%
发文量
0
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