Kasaysayan ng DZLB sa UPLB: Pagsasahimpapawid mula campus radio tungong closed TV circuit

Abstract

This paper discusses the history of DZLB, the community radio of the University of the Philippines- Los Baños (UPLB) in Laguna, some 63 kilometers away from Manila. It traces the history of the radio under the College of Development Communication (UPLB-DevCom) that started in 1964. It tells the story of how the College of Agriculture Department of Agricultural Information and Communication evolved into the Institute of Development Communication making the UPLB history its backdrop. From UPCA, UPLB metamorphosed during the critical politic al events that culminated in 1972 when martial law was imposed in the Philippines. Witnesses to these unfolding events were the students who have been training in the field of communication and broadcasting. The campus and the communities within the reach of the DZLB radio have served as their laboratories. Through the School-on-Air and other programs, knowledge and information were broadcasted to the DLZB listeners who are farmers, housewives, out-of-school youth and students with the end in view of helping them raise their agricultural produce and eventually increase their income and improve the people’s quality of living. The UPLB-DevCom also plans to have an online television-radio to expand and increase their reach among their listeners and viewers inside and outside of the UPLB campus.