Sports Commentary on Ukrainian Television Broadcast

Abstract

The purpose of the article is to study the history of sports broadcasting in Ukraine and the formation of the commentator profession; to find out the specifics of sports television and the methods of its influence on the Ukrainian audience; to identify the skills required in the work of sports reporters and commentators; to analyze modern technologies for improving voice and diction and to structure the components that influence the formation of high-quality audiovisual material. Research methodology. The following research methods were used in writing the article: analysis and synthesis (the work of sports TV channels in Ukraine was analyzed and systematized), comparative approach (parallels were drawn between the work of public and private broadcasters), generalization (conclusions have been drawn based on the literature); systematization (all information collected during the research was systematized). The scientific novelty of the results obtained is the study of the history of sports broadcasting in Ukraine, as well as the ratings of popular TV channels broadcasting football matches, the analysis of modern sports TV channels and their interaction with the viewer, and the evaluation of the work of well-known Ukrainian sports commentators. With the help of theoretical analysis of audiovisual material, the factors that develop the professional suitability of individual television specialists are described. Conclusions. Using the audiovisual content analysis, the article describes the constituent aspects of television journalist work and commentary. The main components to be a part of modern competitions on the air are considered. The history and state of Ukrainian sports broadcasting are studied. Methods of audience retention were analyzed. The factors affecting the quality of the content and the methods of influencing the audience have been clarified. Ways to improve TV stories and comments have been identified.