An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2023-08-07 DOI:10.4018/joeuc.325797

Zijian Zhao, Yantao Yang, Jin Liang, J. García-Campayo, Zhongwei Wang, Hector Monzales Perez, Huaqiang Li, Luis Borao

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引用次数: 0

Abstract

With the popularity and development of the internet, China's consumer-to-consumer (C2C) electronic commerce (EC) system is favored by consumers. Therefore, understanding the relationship among consumers' trust, perceived benefits (PBs), and purchase intentions (PIs) is of great significance for studying this system. This article proposes the hypothesis of the interaction among the three and designs a questionnaire to explain the application of trust, PB, and PI in China's C2C EC system. The relationship between the sample structure and the variables is analyzed using reliability, validity, correlation, and regression analysis (RA). The experimental analysis results show that the questionnaire's reliability and validity values are higher than 0.8 and 0.75, respectively, indicating that the questionnaire design is qualified, and the data are valid. The rationality of the hypothesis proposed here is verified through correlation analysis and RA. This indicates a significant mutual influence relationship among trust, PB, and PI.

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中国C2C电子商务中信任、感知利益与购买意愿的实证分析

随着互联网的普及和发展，中国的C2C (consumer-to-consumer)电子商务系统受到了消费者的青睐。因此，了解消费者信任、感知利益(PBs)和购买意愿(pi)之间的关系对于研究该系统具有重要意义。本文提出了三者相互作用的假设，并设计了一份问卷来解释信任、诚信和诚信在中国C2C电子商务体系中的应用。采用信度、效度、相关和回归分析(RA)分析样本结构与变量之间的关系。实验分析结果表明，问卷的信度和效度值分别大于0.8和0.75，表明问卷设计合格，数据有效。通过相关分析和RA验证了本文假设的合理性。这表明信任、个人绩效和个人绩效之间存在显著的相互影响关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.