The Fashion Buying Career of Vanessa Denza: A Case Study Analysis to Inform Future Buying Skills

IF 0.7 4区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
K. Almond
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引用次数: 0

Abstract

Abstract This article traces the long career of the international fashion buyer and recruitment consultant, Vanessa Denza. It is the first study to document Denza’s profession and incorporates research secured from access to her private work archive, which was located at her home in Berkshire, England. With no formal education in buying, Denza took a series of internships that formed the beginning of her on-the-job training as a fashion buyer and led to an important role as the buyer for a pioneering store aimed at younger people, The 21 Shop at Woollands in Knightsbridge, London, UK. Here, she promoted exciting designers who worked with revolutionary new shapes and colours and introduced radical new ways to sell fashion. Subsequent roles led to her directing a series of global fashion boutiques; the establishment of her international fashion buying office and recruitment consultancy; and an influential role in developing global fashion education. The article pinpoints the key buying skills that Denza considered essential within her career and seeks opinions on them in relation to future skills requirements for fashion buying. The aim is to understand and contextualise this expertise within in an ever-changing, global fashion industry.
凡妮莎·丹扎的时尚买手生涯:对未来买手技巧的个案分析
本文追溯了国际时尚买手和招聘顾问Vanessa Denza的漫长职业生涯。这是第一个记录Denza职业的研究,并纳入了来自她位于英格兰伯克郡家中的私人工作档案的研究。在没有接受过正规的购买教育的情况下,Denza参加了一系列的实习,这是她作为时尚买手的在职培训的开始,并在英国伦敦骑士桥伍兰兹的一家面向年轻人的先锋商店the 21 Shop担任买手的重要角色。在这里,她提拔了令人兴奋的设计师,他们采用了革命性的新形状和颜色,并引入了激进的新方式来销售时装。随后的角色使她指导了一系列全球时尚精品店;成立她的国际时尚采购办公室和招聘顾问;并在发展全球时尚教育方面发挥着重要作用。这篇文章指出了Denza认为在她的职业生涯中必不可少的关键购买技能,并就这些技能与未来时尚购买技能的要求征求意见。其目的是在不断变化的全球时尚产业中理解和背景化这种专业知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.20
自引率
9.10%
发文量
14
期刊介绍: Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.
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