Notes from the Valley of Death: A Case for Entrepreneurship in Architecture

Abstract

Rather than serve individual clients, architects can pursue an entrepreneurial path by identifying current problems in culture, environment, and society in order to propose patentable solutions or products. In doing so, architects can have greater agency in various facets of the manufacturing and certification processes to influence the direction of the industry and expand the role of the architect. The commercialization process of a passively dynamic self‐shading window product called InVert demonstrates opportunities and impediments of entrepreneurship in architecture.