Perception of Over the Counter Drug Advertising among Pharmacists in Abu Dhabi, UAE

Abduelmula R Abduelkarem, Enas Z Elkrewi, Israa N Shatat, Nesreen M Alsebai, Warda M Ismail
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引用次数: 1

Abstract

Objectives: The aim of this study was to investigate pharmacists’ perception and attitude towards OTC drug advertising in Abu Dhabi, UAE. Study design: A cross-sectional study. Methods: A pre-piloted 35-item questionnaire was distributed to 130 pharmacists, who were agreed to take part in the study from Abu Dhabi Health Authority, UAE. Results: The majority of respondents watched OTC advertisements on the internet (43.1%) and television (35.4%), at least 1-5 times per week. Half of the pharmacists (50.0%) reported that patients interacted with them more than 10 times per week about OTC drugs. Most of the participants (88.5%) thought that advertising makes them aware of new products in the market, and more than half of them (60.0%) admitted that it influences their decisions when patients seek advice. Conclusion: Pharmacists in Abu Dhabi, UAE seem to be less conservative about the subject of drug advertising regarding its impact on their practice. Nonetheless, they are fully aware that such advertisements could lead to undesirable consequences, such as misuse or abuse of OTC products, increased chances of potential adverse events and increased costs.
阿联酋阿布扎比药师对非处方药品广告的认知
目的:本研究旨在了解阿联酋阿布扎比地区药师对OTC药品广告的认知和态度。研究设计:横断面研究。方法:向阿联酋阿布扎比卫生局同意参加研究的130名药剂师分发一份预编制的35项问卷。结果:大多数受访者通过网络(43.1%)和电视(35.4%)观看非处方药广告,每周至少1-5次。半数(50.0%)药师报告患者每周与他们就非处方药互动10次以上。大多数参与者(88.5%)认为广告使他们了解市场上的新产品,超过一半的参与者(60.0%)承认广告影响了他们在患者寻求建议时的决定。结论:在阿布扎比的药剂师,阿联酋似乎不太保守关于药物广告的主题,就其对实践的影响。然而,他们充分意识到这种广告可能导致不良后果,如误用或滥用OTC产品,增加潜在不良事件的机会和增加成本。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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