Recommendations meet web browsing: enhancing collaborative filtering using internet browsing logs

Abstract

Collaborative filtering (CF) recommendation systems are one of the most popular and successful methods for recommending products to people. CF systems work by finding similarities between different people according to their past purchases, and using these similarities to suggest possible items of interest. In this work we show that CF systems can be enhanced using Internet browsing data and search engine query logs, both of which represent a rich profile of individuals' interests.