Overcoming barriers to time-saving: reminders of future busyness encourage consumers to buy time

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2018-03-29 DOI:10.1080/15534510.2018.1453866

Ashley V. Whillans, Elizabeth W. Dunn, M. Norton

引用次数: 5

Abstract

Abstract Spending money on time saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to ‘buy time’ in a field experiment with a US-based sharing economy (N = 78,726). Prompting people to think that they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages individuals to buy future time.

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克服节省时间的障碍:提醒消费者未来的忙碌，鼓励他们购买时间

把钱花在节省时间的购物上可以提高幸福感。然而，人们往往不能以这种方式花钱。因为大多数人认为未来不会像现在那么忙碌，所以他们可能低估了这些购买的价值。在美国共享经济(N = 78,726)的现场实验中，我们研究了消除这一先前未被探索的消费者决策障碍以“购买时间”的影响。促使人们认为他们将来会像今天一样忙碌，增加了客户打开电子邮件并点击链接购买各种服务的可能性。总之，让未来和现在一样忙碌会鼓励人们购买未来的时间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.