The Effect of Social Media, Word of Mouth on the Destination Image and Its Impact on the Visit Decision to Tourism Destinations in City of Padang

Abstract

The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision, the influence of word og mouth on the destination image and the impact on the decision to visit, the influence of the destination image on the decision to visit a tourist destination in the city of Padang. The form of this research is quantitative research. The population of this research is people who have never visited tourist destinations in Padang but know about tourist destinations in Padang. This study uses a purposive sampling technique with a total of 150 respondents . Data collection using a questionnaire with a Likert scale. The analysis technique used is SEM and uses SmartPLS analysis. This research found that The analysis showed that social media has a positive and significant effect on the destination’s image. word of mouth has no significant effect on destination image. social media has no on significant effect on visiting decisions. Word of mouth has no significant on visiting decisions. Destination image has a significant effect on visiting decisions.