THE EFFECT OF INNOVATION ON F&B MMSMEs IN MALANG CITY

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-12-16 DOI:10.51903/jmi.v1i3.141

Dian Candra Dewi, Sudarmiatin Sudarmiatin, Agus Hermawan

引用次数: 1

Abstract

The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City

查看原文本刊更多论文

创新对马郎市餐饮中小微企业的影响

本研究旨在探讨行销创新、产品创新和咖啡馆氛围对餐饮中小企业采购决策的影响。使用的抽样技术是有目的的抽样。本研究在数据处理中采用定性方法、描述性方法和定量方法进行假设检验。假设检验使用Smart-PLS 3.0软件的结构回归方法，使用显著性水平为5%的t检验。之所以选择软件，是因为本研究采用路径分析的方法，样本量为马琅市75家餐饮中小企业消费者

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.