Strategic investment modelling for retail sector post COVID-19

IF 1.8 4区管理学 Q3 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

Rairo-Operations Research Pub Date : 2023-09-05 DOI:10.1051/ro/2023130

A. Khanna, P. Priyamvada, S. Yadav, Chandra K Jaggi

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引用次数: 0

Abstract

Amidst the unprecedented COVID-19 pandemic, the online grocery retail industry has faced significant obstacles. To overcome these challenges and adapt to shifting customer attitudes, retailers must embrace innovative strategies. These include implementing a home delivery service with rigorous sanitization measures, leveraging social media advertising to enhance consumer awareness, and utilizing preservation technology to uphold grocery items’ quality and freshness. In such a dynamic setting, it is only rational to acknowledge that the demand for products relies heavily upon the delivery firm's service performance and the awareness it generates. The present study explores these vital investments within the online grocery retail store, comparing them with models lacking such investments. By optimizing investments in preservation technology, service, and advertisement, the model seeks to maximize the retailer's overall profit. The findings unequivocally demonstrate that despite incurring additional costs, these investments wield financial dominance, boosting the total profit by an impressive 32%. The study concludes by presenting valuable insights derived from numerical and sensitivity analysis, offering invaluable guidance for the effective management of grocery items in the current post-pandemic era.

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COVID-19后零售业的战略投资模型

在新型冠状病毒感染症(COVID-19)大流行的情况下，在线食品零售行业面临着巨大的障碍。为了克服这些挑战并适应不断变化的消费者态度，零售商必须采用创新策略。这些措施包括实施具有严格卫生措施的送货上门服务，利用社交媒体广告提高消费者意识，以及利用保鲜技术保持食品的质量和新鲜度。在这样一个动态的环境中，只有承认对产品的需求在很大程度上依赖于交付公司的服务绩效及其产生的意识，才是理性的。本研究探讨了在线杂货零售商店中的这些重要投资，并将其与缺乏此类投资的模式进行了比较。通过优化在保鲜技术、服务和广告方面的投资，该模式力求使零售商的整体利润最大化。调查结果明确表明，尽管会产生额外的成本，但这些投资在财务上占据主导地位，将总利润提高了32%。该研究最后提出了从数值和敏感性分析中得出的有价值的见解，为当前大流行后时代的食品杂货有效管理提供了宝贵的指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Rairo-Operations Research 管理科学-运筹学与管理科学

CiteScore

3.60

自引率

22.20%

发文量

206

审稿时长

>12 weeks

期刊介绍： RAIRO-Operations Research is an international journal devoted to high-level pure and applied research on all aspects of operations research. All papers published in RAIRO-Operations Research are critically refereed according to international standards. Any paper will either be accepted (possibly with minor revisions) either submitted to another evaluation (after a major revision) or rejected. Every effort will be made by the Editorial Board to ensure a first answer concerning a submitted paper within three months, and a final decision in a period of time not exceeding six months.