Marketing Pattern Analysis of the King Chilli Cultivation in Peren District of Nagaland

Abstract

Background: The King chilli cultivation in Peren district is very common practice in Nagaland state, which influence the socio-economic status of the family due to daily diet, so the present research work have been highlight the marketing cost and price analysis. Methods: The present research investigation for data collection works was carried out during the agricultural year 2019 to 2021 with a total of 60 King chilli respondents; selected by following a multi-stage stratified simple random sampling technique to known about the factors responsible for the production. Result: Study reveals the overall benefit-cost ratio over total cost on the sample farm was 3.27: 1. Total four marketing channel were identified and the marketing efficiency by Acharya’s method was higher (0.13) on channel A.