THE CONCEPTS OF SOCIAL NETWORKS AS A PARTICULAR KIND OF ELECTRONIC MASS MEDIA

Abstract

It is difficult to imagine the life of each person in a state of information vacuum, so it is naturalthat information becomes the main value of today. And the main tools in the process of its disseminationare mass media, in particular electronic media. The Internet is gradually becoming a universal, allencompassing communication environment for us, connecting many people, regardless of distances andnational borders. The online audience is steadily multiplying and therefore the impact of thiscommunication channel on the society is increasing. As the audience grows, there is a steady increase inthe amount of time people spend each day in the online communication process. Social networks arerapidly outpacing the "old" comprehensible media, benefiting from feedback from the audience. Theylisten to the wishes of readers / viewers, become an authoritative information channel. All this speaks tothe urgent need for effective regulatory regulation of the activity of social networks, such as electronicmedia, by the state. Social networks have ceased to be typical tools for the transmission of information; itis a fully segregated structure that requires "working" laws, with a clear conceptual apparatus. Theyhave long been the holders of rights and responsibilities, endowed with constitutional personality, aselectronic media. The article is devoted to research of real factors of activity of modern events as specialelectronic data of mass information. Investigated the validity of advanced measures to modern massmedia. The essence of the concept of "media", "social media", "multimedia" is analyzed. Thesubstantiated comprehension of the rigid measures, as not singled out by the element of constitutionaldevelopment, is outlined. The authors emphasize the importance of international events in the constructedinstitute of the "e-country" V. O. Zelensky. The article attempted to stimulate positive changes in thelegislature concerning the issues of electronic data of the mass media, necessary, as well as reliablechanges. At the same time, "social measurement as electronic media" is formed, which clearly defines itsproperties and features.