Impact of sustainable development concept on changing business benchmarks

Abstract

The purpose of this article is to identify strategic changes in Russian companies belonging to different industries, and to determine patterns in the transformation of domestic business benchmarks in accordance with the principles of sustainable development. The results showed that all companies underwent strategic changes related to strengthening social and environmental dimensions. From product and market diversification, companies have moved on to consolidating their own posi-tions, innovations, technological improvement to reduce the negative impact on the environment. As a result, by 2019 they have significantly increased the level of annual income. The results can be useful to enterprises when choosing the optimal strategy and tactics for development.