The role of social media as a voluntary intellectual capital disclosure in university: Evidence from Indonesia

IF 1 Q4 MANAGEMENT

Intangible Capital Pub Date : 2022-07-11 DOI:10.3926/ic.1505

M. Herli, B. Tjahjadi

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引用次数: 1

Abstract

Purpose: This paper explains the influence of social media as voluntary disclosure of intellectual capital in university performance.Design/methodology/approach: We conduct an analysis of all universities in Indonesia and observe social media accounts that are used, such as Facebook, Instagram, Twitter, and YouTube channels, and then correlate with university performance.Findings: The results show that social media can be used as a voluntary disclosure of intellectual capital. The popularity of a university in social media has a positive correlation with the performance of relational capital and institutional performance. We have not found the impact on the number of students. We also find a significant difference in the use of social media between public and private universities in Indonesia.Research limitations/implications: Data comes from one country. Therefore, it may be possible to analyze several countries with different social media platforms in the futurePractical implications: Viewed from a strategic management perspective, we see an opportunity for universities to manage social media that is used effectively. This will have an impact on increasing popularity in cyberspace and institutional performance. We recommend that universities have a special part in managing their social media content in order to be able to develop and manage digital communications effectively as a strategy to improve the performance of institutions.Social Implications: Social media plays an important role in improving the performance of an organization and informing stakeholders. Besides that, the existence of intangible assets also plays an important role in the existence of an organization.Originality/value: The paper specifically empirically examines the impact of using social media on public sector organizations (universities), we focus on the role of social media as voluntary disclosure from the performance of intellectual capital.

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社交媒体在大学自愿智力资本披露中的作用:来自印度尼西亚的证据

目的:研究社交媒体作为智力资本自愿披露对大学绩效的影响。设计/方法/方法:我们对印度尼西亚的所有大学进行分析，并观察所使用的社交媒体账户，如Facebook、Instagram、Twitter和YouTube频道，然后将其与大学表现相关联。研究发现:社交媒体可以作为智力资本的自愿披露。大学在社交媒体上的知名度与关系资本绩效和制度绩效呈正相关。我们还没有发现对学生人数的影响。我们还发现，印尼公立大学和私立大学在使用社交媒体方面存在显著差异。研究局限/启示:数据来自一个国家。因此，未来有可能分析几个拥有不同社交媒体平台的国家。实践意义:从战略管理的角度来看，我们看到了大学有效管理社交媒体的机会。这将对网络空间日益普及和制度绩效产生影响。我们建议大学在管理其社交媒体内容方面发挥特殊作用，以便能够有效地开发和管理数字通信，作为提高机构绩效的策略。社会影响:社会媒体在提高组织绩效和告知利益相关者方面发挥着重要作用。除此之外，无形资产的存在对组织的存在也起着重要的作用。原创性/价值:本文专门实证研究了使用社交媒体对公共部门组织(大学)的影响，我们关注社交媒体作为智力资本绩效自愿披露的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Intangible Capital MANAGEMENT-

CiteScore

1.50

自引率

16.70%

发文量

审稿时长

33 weeks

期刊介绍： The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.