Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars

IF 0.9 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS
Ricky Humisar, U. Suhud, Unggul Purwohedi
{"title":"Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars","authors":"Ricky Humisar, U. Suhud, Unggul Purwohedi","doi":"10.29244/JCS.6.1.62-76","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"53 1","pages":"62-76"},"PeriodicalIF":0.9000,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Computer Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29244/JCS.6.1.62-76","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 4

Abstract

This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
民族中心主义等因素对中国汽车购买意愿的影响
本研究旨在确定民族中心主义、敌意、产品国家形象和品牌形象对中国汽车产品购买意愿的影响。数据收集自中国汽车用户和潜在购车者。本研究采用有目的的抽样方法,总共有300名受访者进行分析。数据分析采用探索性因子分析和结构方程模型。结果表明,民族中心主义对敌意有显著的正向影响,对品牌形象有显著的负向影响,敌意对购买意愿有显著的负向影响,品牌形象对购买意愿有显著的正向影响,产品国家形象对品牌形象有显著的正向影响。同时,民族中心主义和产品国家形象对购买意愿没有影响。本研究有助于提高我们对消费者购买外国产品行为的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Journal of Computer Security
Journal of Computer Security COMPUTER SCIENCE, INFORMATION SYSTEMS-
CiteScore
1.70
自引率
0.00%
发文量
35
期刊介绍: The Journal of Computer Security presents research and development results of lasting significance in the theory, design, implementation, analysis, and application of secure computer systems and networks. It will also provide a forum for ideas about the meaning and implications of security and privacy, particularly those with important consequences for the technical community. The Journal provides an opportunity to publish articles of greater depth and length than is possible in the proceedings of various existing conferences, while addressing an audience of researchers in computer security who can be assumed to have a more specialized background than the readership of other archival publications.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信