Enriching Your Wealth of Resources by Marketing Interlibrary Loan

Q3 Social Sciences
Adebola Fabiku, Laura Tomcik
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引用次数: 3

Abstract

ABSTRACT Interlibrary loan (ILL) is a service that increases user access to resources, however it is of little use if no one knows about it. ILL statistics at libraries generally show that the service as a whole is well used, but upon closer inspection it becomes clear that these high usage statistics are generated by library power users, and not by new, novice, or intermediate users. When conducting thorough research, it frequently extends beyond the holdings of an individual library, which makes ILL essential. Therefore, it is important for users to know about and use this service. While ILL enhances what libraries can offer, very few libraries focus their marketing on ILL. Instead, most libraries simply lump ILL into the marketing of library resources and services in general. In this article we analyze libraries that have broken out of the mold to market ILL in innovative, cost-effective ways, and we will share the marketing campaign we undertook at Wheaton College (IL).
通过馆际互借营销丰富您的资源财富
馆际互借(ILL)是一种增加用户获取资源的服务,但如果没有人知道它,它就没有多大用处。图书馆的ILL统计数据通常表明服务总体上得到了很好的使用,但仔细检查就会发现,这些高使用率的统计数据是由图书馆的高级用户生成的,而不是由新用户、新手或中级用户生成的。在进行深入研究时,它经常超出单个图书馆的馆藏,这使得ILL至关重要。因此,让用户了解和使用这项服务是非常重要的。虽然ILL增强了图书馆的功能,但很少有图书馆将其营销重点放在ILL上。相反,大多数图书馆简单地将ILL归入图书馆资源和服务的营销。在这篇文章中,我们分析了那些打破传统模式,以创新的、经济有效的方式推销图书馆的图书馆,并将分享我们在惠顿学院(惠顿学院)开展的营销活动。
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来源期刊
Journal of Interlibrary Loan, Document Delivery and Electronic Reserve
Journal of Interlibrary Loan, Document Delivery and Electronic Reserve Social Sciences-Library and Information Sciences
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期刊介绍: The peer reviewed Journal of Interlibrary Loan, Document Delivery & Electronic Reserve is the only North American journal devoted to interlibrary loan, document delivery, and electronic reserve librarianship. While other journals in reference services and academic librarianship occasionally publish articles on interlibrary loan or electronic reserve, this unique journal publishes over half of all articles on these topics. These important articles are a mix of practice and theory. Retitled from the Journal of Interlibrary Loan, Document Delivery & Information Supply to reflect the expansion of its focus to include electronic reserve, the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve marks a clear direction to make the journal even more useful to all libraries.
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